Unauthorised ad hoardings make a dent in Greater Visakhapatnam Municipal Corporation's tax revenue

VISAKHAPATNAM: Advertisement hoardings may be helping brands and companies rake in the moolah, but for Greater Visakhapatnam Municipal Corporation (GVMC) they are proving to be a major headache. Most of the advertisements, including those of prominent brands, splashed across hoardings at various places in the Port City are not only openly flouting the norms of the Advertisements Act but have also failed to shell out tax due to the GVMC. More shockingly, over 300 advertisement hoardings dotting the city, spread across 534 square kilometres, have sprung up without the authorisation of GVMC as per the Act. The corporation has already instructed the...